SEO King Online

Building niche keyword lists for adsense publishers and adwords advertisers is one of the many uses of Keyword Elite software by Brad Callen. This article will discuss in detail important keyword strategies for building highly targeted keyword lists with Keyword Elite software. Look for my other Keyword Elite articles for more training on how to use Keyword Elite effectively. Keep reading to find out how to download Keyword Elite with an exclusive $1874.00 bonus.

Once you’ve determined your method of generating keywords with Keyword Elite I’d advise you to use Overture and Ask and the meta tag options in step 3. Click on the “report view tab” and then the “edit list tab”. What you will then see is a group of advanced editing options for narrowing down your keyword lists even further into much more specific niche phrases. This option will also allow you to easily add words to the beginning or end of your keywords with just the click of a mouse.

Your goal is to create an extremely targeted keyword list that doesn’t contain any unwanted and unnecessary keywords. The key here is to make your list extremely focused by using both “only show phrases containing” and “remove phrases containing”.

For example, let’s say you looked through your list and decided you only wanted words that contained “dog food”. Simply enter the phrase “dog food” into the “only phrases containing” box and click “update”. This will immediately and automatically remove words that don’t contain “dog food” in a matter of seconds.

Now your list is becoming very focused and targeted. You could then create an even tighter niche keyword list by stipulating that the keywords must contain “dog food recipes”.

So the strategy with Keyword Elite is to first build the largest keyword list you possibly can, and then to cut it down as specifically as you want using the Advanced Editing options in Keyword Elite.

It is incredibly easy creating extremely targeted niche keyword lists. Find out how to do more with Keyword Elite at the website below and get access to a $1874.00 bonus.

Part 1

Recently I was asked to optimize a site selling Spanish T-Shirts to attract lots of traffic from the search engines. Without traffic your site won’t make any sales. Of the other hand getting lots of traffic does not guarantee sales if your web copy is lousy. There are many factors that should be considered when you optimize your web site. For my example site to optimize I chose Wild Lily Designs, a site that specializes in selling Spanish Shirts.

Here are the steps I took to optimize the site:

1. Create a keyword list

Write down all the keywords related to the topic of your site. Try to also include keyword phrases. ie T-Shirts, Spanish Shirts, Spanish Apparel, Spanish Clothing.

There are probably millions of web sites selling T-Shirts; therefore you need to narrow your focus. This is why Spanish Shirts or Spanish T-Shirts would a better niche because it wouldn’t be as competitive. If your niche is too competitive you will have a difficult time getting high rankings. Ideally you want your site to appear on the first page for one of the major search engines…Google, MSN or Yahoo.

2. Find related keywords

These are words that are similar to the main keyword list you created above. You may be able to incorporate them into the content of your site as it grows. Keywords that have a very narrow focus ie Spanish T-Shirts, may not be a popular search term. If I broaden my search to include “Spanish” or “T-Shirt” I will find hundreds of words that relate to these topics.

Use a theosaurus dictionary or thesaurus.com to find similar words besides your main keywords. Another great free tool to brainstorm related keywords is the Google AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal).

Here is the list of similar keywords generated when I inserted “spanish shirts” in the Google AdWords Keyword Tool:

madrid shirts language tee shirts spain shirt spanish shirt shirts in spanish spanish shirts spanish t shirts real madrid shirt spanish english dictionary spanish apparel sign language shirt language shirts madrid t shirts shirt in spanish hispanic t shirt spain t shirt language apparel hispanic shirts sign language t shirt madrid t shirt real madrid t shirts language t shirts sign language shirts language shirt shirts spanish sign language t shirts spanish t shirt real madrid merchandise i love shirts hispanic t shirts long sleeve shirts spain t shirts t shirts in spanish madrid shirt

From this list you get both the singular and plural forms of the keywords. You may also want to include madrid shirts, madrid t-shirt, spanish shirts.

To find out how often people are searching on these keywords you need to use keyword tools. I use a combination of both free and paid tools.

Part 2 of this article will discuss how I used Wordtracker, one of the most effective keyword tools on the Net, to decide if I should use spanish shirts as the main keyword phrase for Wild Lily Designs the example site I am optimizing.

Getting listed in a reputed business directory, under a highly relevant classification, is one of the best options for your business. A little history is needed to understand the real significance of business directory listings. So we start with a brief history.

History of Business Publicity

Businesses need publicity. In the offline world, they managed to get publicity through print ads (in the press or distributed as flyers), radio broadcasts and television spots. This kind of publicity was not targeted. It reached all kinds of persons, whether they were interested in your offer or not.

There were, of course, targeted publicity options in trade publications etc. However, these tended to be unaffordable for small businesses.

As more and more buyers got online, a new media for publicity was created. The online media offers several options for the publicity seeker. This media too had the untargeted banner ads option – with the banner appearing on general portals frequented by readers with varying interests.

The online media, however, offered several targeted publicity options. Search engines were one of the first of these. In search engines, readers land on pages relevant to what they are searching for. Though this was the theory, in practice, search engine marketers used many kinds of tricks to make even irrelevant pages show up for unrelated search queries.

Directories Improved Targeting

Directories are human edited. Editors review your website, and ensure that it is described correctly and listed under a correct category. This meant that a reader searching through a directory is more likely to find what the person is looking for. Human editing also meant that junk sites were filtered out.

You could thus expect a better experience with directories, compared to search engines.

A Serious Problem With Directories

There is a catch, however. Humans cannot hope to compete with search engine robots in their speed. While robots can handle millions of pages, humans can probably read a hundred or so pages with sufficient attention to be called a serious review. That means only a limited number of websites would be reviewed and listed in human edited directories.

The solution found by Yahoo Directory, the most reputed of the directories, is to charge a hefty fee US Dollars 300 for reviewing your site. Paying this fee does not mean your site would be accepted for listing. If it is, you have to pay the fee annually to continue the listing.

This meant that many good sites that cannot afford to pay the fee couldn’t hope to get into the directory. Yahoo offers a free listing to “non-commercial” sites. However, classifying a site as commercial or otherwise is not always easy.

Other directories too have adopted the practice of charging fees. However, if all fee-paying applicants are included, poor quality sites created in a hurry could soon dominate a directory.

Reputed sites try to guard against this possibility in different ways.

Niche Directories Improve Targeting

Narrower groups use niche directories like a business directory. Antique buyers, for example, could find best results under the Antiques section of a business directory. Business directories often restrict their listings to businesses in a specified region, making it even easier to find sellers near you. Many directories provide a search facility to narrow down the list of businesses displayed.

Listing Your Business in a Business Directory

Select a good directory that has already earned a reputation for quality, and good Google Page Rank and Alexa rating. A listing in such a directory has the additional value of improving your site’s link popularity. Search engines consider a listing in a human-reviewed, quality conscious directory as indicative of the value of your site.

You might have to pay for review of your site and inclusion in the directory.

A newer site that shows a promise of quality (look at the sites listed in the directory to assess the directory’s quality), and offer free listings, is another good option. However, it could be quite some while before you begin to see any results from the listing.