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Posts Tagged ‘Inclusion’

PageRank Be Gone, Yahoo Paid Inclusion & Bing Webmaster Tool


www.seroundtable.com – This week was pretty busy over at the Search Engine Roundtable. We broke the news Google has dropped PageRank data from Webmaster Tools and we hope from more places. Yahoo was wrong about the meta keywords tag, they still use it. Yahoo dropped the controversial paid inclusion program. Microsoft Bing has major bugs preventing people from using their Webmaster Tools for over 3 days. Google launched a labs area for Webmaster Tools, adding Fetch as Googlebot and Malware Details. Did Google Suggest just get smarter and start figuring out abbreviations? Google Maps dropped Tele Atlas for their own data in the US Google now only shows 7 of 10 local results in the “ten pack” on web search. Beware of a Google AdSense “account disabled” phishing email that is going around. AVG has labeled some of the Google search results as a security threat. Google thinks Ireland is New Zealand. Google reported earnings, revenue up 7 percent, clicks up 14 percent and cost per click was down 6 percent. A person lost their unemployment check of $405 per week for earning a dollar a day with Google AdSense. A site is conning convicts into paying $50 to remove their name from their web site, which ranks high for their names in Google. That was this past week at the Search Engine Roundtable.

What Should One Go For? Paid Or Free Directory Inclusion?

A directory is the ultimate place to go if a business is seeking linking partners. Inclusion in the web directories can be both free and payment-based. Now-a-days, most business webmasters are well aware of widely used web directories as Yahoo! Directory and DMOZ (The Open Directory Project). Although the latter is a free option, the Yahoo! Directory offers paid inclusion for commercial websites. In addition, one may also consider other directories which are unequivocally worth checking out. In this article, both the merits and demerits of paid/free web directory inclusion will be discussed briefly. Please read on.

There is no final answer for any every business and website. The ultimate answer is what is truly ideal for an individual and his business. If one is not sure about picking a paid of free directory inclusion, then it is suggested that he assess his needs before anything else. He has to consider whether his business requires immediate exposure. If the waiting duration on the free directories proves to be too long, then one definitely needs to consider paid inclusion. Moreover, it should be considered that paid directory inclusion also saves one from the time consuming hassle of editing a directory category. A really good commercial directory service is usually featured by prestigious organizations and thus, it can offer credibility to one’s site in exchange of a good amount of money. On the contrary, one should go for free directory inclusion if his budget cannot handle the financial requirements of paid inclusion, especially the unknown totals of pay per click.

In a nutshell, a limited-budget business should obviously go for a free directory inclusion despite a few demerits. On the other hand, a financially bolstered business is advised to obtain a paid directory inclusion as it is worth every penny.

The Author SeoAmitPatel is a SEO Expert who owns a company SEO Services India and which is working a major SEO Project called as the Global Internet Index.

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