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Posts Tagged ‘Tips’

A good tip is a great gift to those who are in need of advice, I love the quote “give a man a fish, you will feed him for a day – teach a man to fish, you will feed him for a life time! If the tips are on SEO, they are bound to attract attention. So, we’ve compiled a list of TEN of the best SEO tips to be found on the Internet. Don’t believe us? Find out for yourself now!!

Let your content drive your website. Content is the king, the absolute truth and nothing but. Well-researched, authoritative and unique content that uses the keywords strategically to obtain top rankings, and attract inbound links is a MUST! Never compromise with the quality of your site’s content.

Another royalty you can’t do without are Links! Focus on building a network of the best quality backlinks for your website using your top keyword phrase(s) and your website name. Only link with sites that can offer you something substantial to chew up on. If it’s not good, don’t bite the bait!

Are you suffering from Pagerank obsession? Don’t! Pageranking, despite what many SEO experts say, are just a small part of your SEO plan. The ranking algorithm is complicated; believe us when we tell you, a lower pageranked site can actually surpass a higher ranked site. So get a good night’s sleep and rethink your SEO strategy. Pagerank is a great determination of a websites popularity, however, it won’t be the major factor in gaining website traffic.

Stay fresh and update regularly. Yes, if you want to climb higher on search rankings ladder, make sure your site has fresh and useful content. Regularly updating your website’s content is the best way to catch the eye of the search engine robot.

Dig for top search phrases instead of single keywords. The search phrases used by people and incorporated in your content will make it easier for your website to show up as a relevant search result.

Getting localized is also a very important SEO tip that few may share with you. When developing the content for your site, make sure you keep ‘localization’ in mind. This helps you win brownie points with the local users and the cherry on the top is that you get local customers. We recommend creating state and city specific pages to attract website traffic that would have previously never visited your website.

Always use text links on your website pages if using Javascript for image maps, image links, or drop down menu. Since spiders don’t follow Javascript properly, text links are crucial from a SEO point of view.  If your navigation links are images, place text links somewhere on your pages as well.

Always keep SEO in mind when designing your website. More importantly, your website designer must be an expert at Organic SEO. Try to design a simple website that doesn’t have heavy Flash. Less graphics will give you better crawl-ability and trust from the search engines. This is because search engine robots crawl the text rather than images or Flash. Also ensure that your pages load quickly, we believe this will make a positive impact for the search engines.

Use search friendly URL’s and meta tags, this will help to improve your rankings. If you change your URL’s for sub pages, consider using 301 redirects to fix the file names and transfer page value.

Finally, proof read your all your content including taglines, copy etc. and make sure all the links are working before you go live with it. Always provide quality information on your website, getting the visitors is a hard and time consuming process, so make sure your website visitors like what they find when they visit your website!

My opinion is this, a great website is an always evolving and improving website. So work hard, and reap the benefits over time!

Search Engine Optimization Tips For Bing

With recent Microsoft – Yahoo deals which combine their search and advertising abilities, there are large consequences for many webmasters. For me personally, I have ignored MSN, Live, and even the recent Bing for so long. It seems like a little too much problem to search-engine optimize my websites for such a small target audience of Microsoft search engines. Visitors from Microsoft search engines (whatever the name is) in my sites accounts for less than 10%, across all sites. Google generally make up about 60%-70%. There are exceptions, however. Some sites have more visitors from Yahoo than from Google.

However, now that Yahoo is going to hand their search capability to Microsoft Bing, it becomes essential that we take steps to ensure that our websites are ready for the change. Bing also seems to be well received by more Internet users, and there is possibility that they might be able to gain some market share from Google.

Generally, search engine optimization is almost the same, regardless which search engine you want to optimize for. However, there are also some additional details you need to take care of.

Here are some search engine optimization tips for Bing

1. Contents

Contents are king. Good contents are what differentiate good websites from the bad. Even if you disregard all other optimization tips below, you will still get much ahead compared than if you get all those below but neglect to have good contents in your site. Search engines want to be useful to the users so they can gain more and more market share. They want to find good contents that can satisfy and match the users need. All other criteria are actually additional way to find out how good and important a page is.

Good contents are:

1. Unique, not copied or duplicate from other sites

2. Useful and interesting information for website visitors

3. With more than 300 words of content (specially for Bing)

2. Page title

In all major search engines, page title is among the most important part of Search Engine optimization. However, it seems somehow that Bing pays more attention to the page title compared with other search engines. Order of the words does not matter much, but you must make sure to place your most important keywords of each page to the page title. Limit your page title to 80 characters the most. Shorter page title means higher importance on each word. And get different page title for each page. Concentrating on just a few key phrase will not get you a lot of visitors, even if each of them rank first. This concept is something called as long tail optimization.

Here is some additional tips from Bing webmaster community about page title:

-The closer a word is to the start, the more heavily weighted it is as a keyword. This is true for the bot as well as the reader.

- Keep the title text between 5 and 65 characters in length

- For greatest efficiency and consistency, write titles using this syntax: keyword phrase, category, website title (or brand)

- Make the title text unique on every page

- Do not use any of the following special characters in title text: ‘”{}[]()

3. Page URL: Domain name, sub-domain, folder name and file name

Yahoo and Bing place specially high importance on the page URL compared to Google. Try search hotels in dublin in Bing. Notice that 9 out of 10 results on the first page have the words hotel and dublin in the URL, while the only other one has the word dublin even though it does not contain the word hotel. Try the same search for hotels in dublin in Google. Notice now there are 7 results with the word “hotel” and “dublin” in URL, one result with the word “hotel”, while the other two does not have any of the word “hotel” or “dublin” in the URL.

Domain name is not something you can choose over and over or create one for each keyword, so if you have not started your site yet, think and choose a domain name that is most appropriate for your niche. That should be for your most important keyword/key phrase. If you have started the website and the domain name isn’t that ideal, then be it. You’ll be more than make up for it if you follow these search engine optimization tips.

Sub-domains and folder names are most appropriate for sub-category within your niche.

File name will the most specific keyword for each page, it should be somewhere along the page title. I would recommend slight variation from the page title to get the maximum result.

For example, if your website is about hotel, and one of your target market is hotels in dublin, the ideal URL would be dublin(dot)hotel(dot)com/compare.html for comparison between dublin hotels and dublin(dot)hotel(dot)com/information.html for information about dublin hotels. Of course, most of such domain names has been taken long ago, so you got to use some creativity in choosing a good domain name.

There are arguments on which one is more important between sub-domain and folder. I say, it is up to you. These are mere tools, you can choose to use either sub-domain or folder name. Or you can choose using both of them. Remember though, try to keep the URL as short as possible. Search engines loves short URL.

4. Link back and Link out

Link-back remains one of the most important aspect of Search Engine Optimization. Some webmasters swears by “If content is king, then link-back is the queen”. Link-back, or sometimes called inbound link, means the hyperlinks from other websites to our sites. Natural links from other sites (when they link to us in their article) without any reciprocal link (us linking back to them in return) remains the best valued link back.

Other methods like web directory submission or link exchange is still useful, even though it is having much less influence on Google. Bing is less stringent compared to Google for what constitute as valid link-back, so every link back to your site counts. However, remember that while it is easier for you to accumulate link-back, so are your competitors.

The most valuable links are not those link to your homepage, but linking to specific internal pages. That is called deep-linking.

Aside from link-back to your website, link-out (also called outbound links) to reputable sources is also a good way to improve your site ranking. Do a research and be careful of who you link to. You do not want to link to websites frowned upon by search engines. For example search for “site:cheatad.com” in Google, Yahoo and Bing. You’ll see there are pages indexed in all 3 search engines. If you see that a specific website does not have any page indexed, steer clear of them. Either those are new websites (which do not have much reputation point to pass anyway) or bad websites.

5. Use Bing Webmaster Center

Following Google Webmaster Tools and Yahoo Site Explorer path, Bing have Webmaster Center for webmasters to manage and review their website and Search Engine Optimization effectiveness. In the Webmaster Center, you can submit your website and sitemap, diagnose crawling issues, as well as review back-links and outbound links.

6. Meta tags: Meta Description and Meta Keywords

By now, these are considered ancient techniques already. Do not bother too much with those, unless you have extra spare times.

Well, try the simple techniques above and your website will get much ahead in a very short time.

More SEO tips & tutorial. Also Google has a great new SEO news vid. If you want to rank high in Google News Search you need to see it. Twitter @jimboot http://stewartmedia.biz/myb…

More SEO tips & tutorial. Also Google has a great new SEO news vid. If you want to rank high in Google News Search you need to see it. Twitter @jimboot http://stewartmedia.biz/myb…

http://www.reachd.com

Rodney Bartlett interviews Google’s Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

http://www.reachd.com

Rodney Bartlett interviews Google’s Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

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