Posts Tagged ‘Types’
What are the best types of keywords to use for High paying Adsense PPC?
Looking to get into the Adsense game and have the complete strategy down but the only thing that I lack at this point is coming up with good paying keywords or even just keywords that are good to use for Adsense sites. got any ideas?
Types of keywords
Keyword can be classified into three categories :
-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.
Keyword of Single word
Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.
Example:
Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.
Keyword of Multiple words
Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.
Keywords based on Theme
Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.
Keywords Targeting Strategy
Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.
Vikas Malhotra.
This article can be reprinted as long as the resource box stays intact.
I’m an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.
To find more articles, please visit my site http://sem.mosaic-service.com
Vikas Malhotra is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
Keyword Types- New To AdWords?
I have taken many of the online tutorials Google offers on AdWords and now I am planning a brand new client campaign. I am struggling a bit with keyword types? My client gave me a list of keywords, I have selected keywords, analytics shows me good organic keywords. Which ones will deliver the best ROI…Should I be categorizing keyword types?
What Keywords Should I Use For Different Types Of Cookbooks?
I am building a website, with cook books as my niche. There are over 150 different types of cook books I will have for purchase on my website, but I do not have any keywords to target all of these items. what keywords should i use?
The Missing Link – 4 Crucial Types of Backlinks
Google Webmaster Tools says that in order to gain Page Rank (a way of gaging website authority, PR is gaged from 0-10, 10 being highest) you should have high quality sites linking to yours, which is termed a backlink. A backlink is simply a link to your website from another website.
There are several types of link building strategies and all of them should be utilized to optimize your sites for the search engines which in turn will increase our traffic, so build links everyday
1. Relevant/Reciprocal Link Exchange
Reciprocal links are where you exchange links with sites that are relevant to yours. AS far as Google is concerned relevance equals quality as far as a backlink is concerned.
There are some webmasters who exchange links with any and all sites. But if you have a website about weight loss, how helpful is it for your visitors to see a link to a car auction site? This is a weak link and a useless waste of time and looks lame on your website! Build links for your visitors and not for ranks and your site will be rewarded.
The two most important factors in finding reciprocal link exchange partners are relevance and Page Rank, relevance being first important and page rank second. If you can get both then that’s great. If you’re site is new higher rank pages are hard to get, so don’t worry about it and just look for relevance.
Where you place links on your site is important and can be done in several ways. While many still use a links page, this method is not the best option. These days search engines place less value on links pages and when you think about it, how good is a links page for your site and its visitors?
A better option is to place your links and get the reciprocal site to place links as hyperlinks within the content on your site with relevant anchor keywords. This method looks better, provides a natural flow of links and gets more link juice from the search engines and especially Google.
The key to link building on your sites is to make the link look like a side effect and not the end goal.
2. One Way Links
A one-way link is where you get a link to your site from another site without having to place a link back. Of course, one-way links hold the most juice with search engines.
When your site is new it is unlikely that you will get relevant high PR sites to give you a one-way link, unless of course you provide great content or a link bait (explained below).
Natural One-Way Link Building through Content
One of the best ways to get one way links is the natural link method which can be obtained by posting fresh original content on your sites that is so good it makes other websites want to link to it. Good content, which should all ready be a first priority for your visitors and visitor retention, will facilitate natural one-way links.
Link Bait
Another great way to build one way backlinks is to use a link bait on your site. This is the method of choice to get get higher page rank sites to link to lower page rank sites. Link Bait is basically any content or feature within a website that somehow baits viewers to place links to it from other websites. These link baits could be, information hooks, news hooks, humor hooks, tools hooks like a widget or some helpful tool that other sites can use.
Article Marketing and submitting your sites to Internet Directories are very effective ways to get one-way links.
3. 3-Way Links
3-ways: Site A points to Site B and Site B points to Site C and Site C points back to Site A. The point is to try to make reciprocals look like one-ways, this method really doesn’t have much value and I don’t recommend it.
4. Outbound Links
Outbound links are the websites you link to or site as references within content. Whatever your niche there authority and other helpful sites for your visitors and and those are the sites that you want to link to.
Some webmasters are so afraid of losing traffic or giving up their link juice that you hardly ever see outbound links on their sites, this is a big mistake.
Outbound links are a necessary part of establishing your authority within your niche and a vital part of your Internet Marketing efforts. They are a vital part of any website/blog and their existence or non-existence can determine whether high-authority, high page rank sites would ever link to you, mainly because if you are not consistently seeking out new information and intelligence within your niche and citing those sources they will view your website as stale and out of date.
Take a look at the authority sites within your niche, they all have outbound links and references. It is impossible to provide really useful information without offering other sites that can benefit your visitors.
In conclusion, it is crucial for any Internet Marketing Campaign to build links everyday. This is the main way that Google can establish authority, relevance and importance to your websites and is at the center of the search engine optimization strategy.
What Types Of Directories Are Seen As Sources Of Paid Links?
Fábio Ricotta from Brazil asks:
“Will Google consider Yahoo! Directory and BOTW as source of paid links? If no, why is this different from another site that sell links?”
Recorded on April 23, 2009.